Choose the correct style of animation for your video

Did you know that corporate or professional videos can effectively promote your company’s products? Such informative videos can clarify complicated ideas, and engage with potential consumers via content creation. But isn’t creating such professional videos time-consuming and burdensome? Well, animated videos aren’t!

Animated videos also provide a powerful personal touch to your business. You can absolutely experience and understand how well the information in the animated videos may come to life. Of course, customers must understand what a product has to offer. So, here comes the animated videos as the most crucial aspects of marketing.

As reported by Wyzowl’s Marketing Research, more than 80% of advertisers consider that animated videos help them to boost the website traffic. Moreover, these animated videos create more connections, and, most significantly, they can help customers to better understand their product.

What Are Animated Videos?

A cinematic video format with multiple still images is known as animation. When pictures are played back-to-back, they create the appearance of movement. This style is ideal for representing something that does not exist in reality. For example, animating a fictional figure or a science-fiction setting is frequently less expensive and time-consuming.

Animated videos convey tales and convey ideas in a way that is both memorable and interesting, thereby capturing the attention of the audience. We’ll go through all the different types of animated videos and illustrate some examples. When it comes to animated videos, stop-motion, 3D and 2D are the most common styles. Of course, 3D animation has depth and dimension whereas stop-motion animation is the recording of multiple images.

Types and Examples of Different Animated Videos

Animated videos are actually the promotional and marketing flicks that properly reflect your brand’s flair, passion, and personality. While discussing the animation techniques, keep in mind that 2D is considered the most traditional one whereas 3D animations gives figures a more Pixar-like vibe.

The first step in creating a credible brand image with an animated video is to get to know the customers and then use that knowledge to create a buyers list i.e a thorough depiction of your consumer base.

  1. Explainer Videos

As the name suggests, these videos highlight the fundamentals of your goods or services so they don’t have to be dull. You can add some animation to your project to make it more fascinating and engaging. Explainer films frequently use motion graphics to present an idea in a simple, generally minimalistic manner.

Example: The Crazy Egg explainer film has a single character cooperating with several zones that represent the voiceover’s information. The scenario moves just enough to maintain the viewer’s interest.

  1. Whiteboards Animations

Whiteboard animation is a type of cartoon that tells a story using images created on a whiteboard by artists that document their creative process. A whiteboard movie is ideal for explaining a practical procedure in an easily consumable manner, whether it’s using simple line drawings or more complex frameworks.

For number-heavy presentations, whiteboard films are ideal because they combine audience comprehension. To improve your informative show, make sure to include thinking balloons, infographics, graphs, tables, or anything else creative!

Example: A popular animated explanation film was developed by the National History Museum for their presentation about 100 years of human history. The designers incorporated a fresh twist on already sketched pieces into a classic whiteboard style. This technique allows to give a playful vibe to your clips.

  1. 3D Animation

3D animation stands out among the other categories of animations because it provides an innovative yet high-quality result. In this case, action may revolve around 3D animations or expand into the visuals for narrative emphasis. Therefore, this makes it easier for certain viewers to get captivated in what’s being portrayed.

However, generating 3D animations may be complex and expensive to get, this format is rarely employed for commercial purposes.

Example: On a totally different subject, Workflow used claymation to make a 3D animated explanation film. Moreover, characters and components were made of clay or playdough. In this scenario, the events took place on a real-life desk, and completed with adorable characters who depict the brand’s narrative and what it does.

  1. 2D Animations

These videos assist designers in bringing any notion or idea to life, this is among the most often utilized styles. 2D animations not only allows businesses to portray complicated and abstract concepts, but it also permits them to select from a selection of animated characters to deliver their message.

Examples: For this type, heroes, comedy captains, adventurers, heroes, mythic beings, and imaginary animals are among the most famous characters. This animation technique gives marketers a lot of options and is very eye-catching. Cartoons, on the other hand, include stereotyped or exaggerated traits that assist to capture attention and convey a point.

How To Make the Most of These Animated Videos?

  • Identify Your Objective: Ask yourself whether you are creating animation videos for eLearning. Would you like to boost your sales? How about capturing the attention of the audience? These concerns have an impact on the aesthetic quality of various animation styles. So, choose wisely!
  • Establish a Budgeting Strategy: Always remember that various animation styles are available at different pricing points. As a result, it is preferable to get quotes from many studios and evaluate their quality in order to balance your budget.
  • Create a Schedule: The production time varies depending on the sophistication of the animation genre. The timing of your animation video debut is directly related to your learning/business objectives. To arrange your strategy, be mindful of the animation kinds’ production timelines.

Final Verdict

When it comes to displaying viewers’ challenges and promptly proposing a solution, animated videos deliver an exceptional outcome. Due to the eye-catching images, fast animations, and narrative audio, they’re also an incomparable tool for information. They’re an evident cornerstone that’s hard to overlook.

Global corporations employ animated videos to communicate their story as they cover a variety of themes, including healthcare, travel, technology, research, apparel, cuisine, cinema, and so on.

When you combine all of these animation factors, you’ll have the ideal marketing tool for executing any plan. This is why animated videos have become so popular in recent years.

Get in touch with Cardiff’s leading supplier of animated video production content!


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